“Knowing the level of quality in product and experience that our customers have come to expect from us, we make sure we find a partner that aligns with that. “We consider whether we have the internal know-how to manufacture and distribute ourselves, or whether we would be better served through a partnership with someone who has expertise, capability and credibility in the space,” explains Whalen. With the new president’s direction, Rifle Paper Co.’s growth will be highly deliberate and strategic and will aim to preserve the brand’s current high-quality standards. launched its rug and pillow collection with Loloi at High Point Market in October. Once we identify a product we want to explore, we make sure we can offer something unique in the space and that we have permission from our customers to enter the category.” “That said, when we decide to launch a new product it is an extremely considered process. “The uniqueness of our products and design stands out and its widely appreciated aesthetic invites interaction,” says Whalen. While the possibilities for the brand’s widely recognizable rosebud print is endless, the company is focused on industries that align most with its current customer base.
is now exploring opportunities within fabric, furniture, bedding and tabletop categories, as well as considering tapping into travel, hospitality and accessories. This was reinforced by our recent rugs and pillow launch with Loloi which received an overwhelmingly positive response both within the industry as well as from our customer.” “We know home is the top category on her list in terms of where she would like to see more from us. “All of this information is allowing us to make more informed decisions about our growth strategies across product, distribution and marketing,” says Whalen, who previously worked at lifestyle brands Kate Spade and Draper James. With more than 10,000 responses, the company was able to gain insight into which areas its buyer (generally dubbed “she” or “her”) was most interested in seeing the brand expand. It's such an easy way to make a special gift and their simple designs will work for anyone.Upon stepping into the role earlier this year, Whalen conducted a sweeping customer survey to learn more about the Rifle Paper Co. personalized photo day planner, $78.99 I love all of the photo gifts from Pinhole Press. 5 After Bath Powder, $65 I think any girl would love to open a gift and see a Chanel logo :) A more subtle scent than a perfume and it'll look pretty sitting on your bathroom shelf.ġ1. volcano candle, $28 scents are tricky but every girl I know is obsessed with this candle.ġ0.
wine club subscription, $pricey I don't think I'd ever sign up for something like this myself but I sure wouldn't mind getting bottles of wine delivered to my door every month! There are lots of great clubs out there to pick from.ĩ. cardigans are so versatile and the sizing can be forgiving.Ĩ. silk-cashmere scarf, $75 so soft and J.Crew always has great colors to pick from.ħ. Even if it doesn't end up being a daily bag it'd be great for the beach or farmer's market.Ħ.
Filson tote, $105 A classic & durable tote. Oscar de la Renta robe, $82 Everyone needs a satin robe, no? It makes lounging around on a Saturday afternoon feel chic.ĥ. Even if she already has one, the cute gold bow sets this one apart.Ĥ. Kate Spade pearl necklace, $128 A classic. L'Occitane shea butter hand cream, $26 A great addition to a main gift & I love the limited edition packaging.ģ. With sizes like S, M or L you can guess pretty easily.Ģ.
cashmere slippers, $79 Nathan got me these for Christmas last year and I wear them every day.
#Riffle paper co free#
hope you agree! if you have any other suggestions feel free to comment.ġ. The type of go-to gifts when you're not sure about someone's taste, exact size, your hard-to-shop-for mother-in-law, etc. Here are my picks for fail-proof gifts for a lady.
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